COURSE: FASHION MARKETING

4 500,00 zł

Individual training is a solid portion of knowledge and the basics of how to create and build a strong brand, what to pay attention to from the very beginning

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  • November 2024
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Description

Individual training is a solid portion of knowledge and the basics of how to create and build a strong Brand, what to pay attention to from the very beginning, what mistakes to avoid, and how to calculate margin and marketing budget. This product is addressed to individuals who are thinking about creating their own brand but lack the knowledge on how to plan everything step by step, how to calculate costs, margins, initial expenses, how to create a marketing strategy, which online store to choose, how to plan sales channels, and the brand’s communication strategy.

What you will learn during the training:

We discuss step by step the elements of creating a brand, including:
  • Designing visual identity is not just about the logo
  • How to trademark your brand and why it’s important
  • What EAN is and why it’s necessary
  • Creating brand DNA, why just having a product is not enough today
  • Which online store to choose and when to implement it
  • How to plan content, the look of Instagram, and other channels
  • Packshots, lookbooks, image photos, videos. How to plan content for a new brand
  • How much my product should cost and what the margin should be, what quantities to plan
  • What marketing activities to plan for the brand and what is important at each stage
  • How to plan a brand launch
  • What marketing budget do I need
  • How to analyze the effectiveness of actions and how to approach marketing
  • How to plan distribution channels: e-commerce, consignment, marketplace, wholesale
  • Which market should I start in, everyone wants to sell worldwide but how to do it
  • The most common mistakes of new brands
Through the training, you receive specific information on what you need to pay attention to, what mistakes to avoid, and what resources will be needed for investments. Together with you, we prepare action recommendations, and you decide whether to implement them on your own or if you want to use our assistance.

WHEN

You decide! Choose a convenient date for yourself in the reservation calendar above.

DURATION

8 hours

IN WHAT FORM?

Individual training in person (Katowice) or online.

Why can you trust us?

As the only agency on the market, we are responsible for both the development and creation of the PRODUCT and comprehensive MARKETING in the fashion industry.

We combine artistic creativity with business know-how to comprehensively build and develop our clients’ brands. Our team consists of experts in clothing design, construction, production, graphics, e-commerce, marketing, PR, and sales. We are proud to have access to the best market and technology analyses, being a partner of leading platforms and institutions in the industry.

Over many years of activity, we have gathered numerous experiences and best practices necessary for creating and developing a fashion brand. At SM-F. Academy, we share this knowledge with our clients during training sessions and consultations.

Who will conduct the training?

MICHAŁ PALA

Associated with the marketing industry since 2009. He gained his first marketing experiences while studying and working in Spain. Subsequently, as the Marketing Director, he was responsible for creating the introduction, positioning, and communication strategy for the TOUS jewelry brand in Poland, the Czech Republic, and Slovakia.

Numerous experiences in marketing, Public Relations, and business led to the creation of an agency that develops many fashion brands. Michał successfully combines the world of advertising creation with the world of hard numbers and business. He is an expert in brand strategy and fashion marketing, as well as the development of online and offline sales channels.

FAQ - FREQUENTLY ASKED QUESTIONS

If you cancel the scheduled training 48 hours in advance, nothing will be lost. Cancel your reservation on your account and write to us – we will schedule a new date.
Once purchased, the training is non-refundable, but we are flexible with dates.
At our office in Katowice for in-person training or via a remote video call, you choose!
This training is individual, meaning it’s just you and the trainer.
This product is for individuals who are thinking about starting a fashion brand but lack the knowledge on how to plan everything step by step, how to calculate costs, margins, initial expenses, how to create a marketing strategy, which online store to choose, how to plan sales channels, and the brand’s communication strategy.
The training generally lasts about 8 hours and is conducted in one day, but if you want to split it into two days, for example, 4 hours each, that is possible.
Yes, you will receive a certificate at the end of each training.
These are two complementary trainings and it is best to take one after the other. From the “How to Start a Fashion Brand” training, you will learn about product planning, collections, brand persona, etc. While from the “Marketing in Fashion” training, you will learn how to plan activities related to launch, budgets, promotion, and brand development. We recommend completing both programs.
Yes, the prices are gross and you will of course receive an invoice after payment is made.

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